![]() Big businesses frequently spend an arm and a leg on custom CRM software, but many small businesses find Outlook's BCM more than adequate. Microsoft Business Contact Manager extends Outlook, infusing it with many Customer Relationship Management capabilities. ![]() In a rare display of empathy, Microsoft suddenly reversed its decision last week and announced it would give BCM to businesses without Volume Licenses. ![]() Volume Licenses require a measure of faith (and an accommodating budget) that just don't make sense in many small businesses. BCM has always been targeted at small businesses, many of which buy only one or two copies of Office. Microsoft would only give BCM to companies with Office 2010 Volume Licenses. ![]() When Microsoft came out with Office 2010, I heard one complaint over and over again from small and medium-size businesses: They wanted the Business Contact Manager for Outlook, just as they had with Office 2007, but Microsoft wouldn't give - or even sell - it to them. ![]()
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